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The Only Thing Constant Is Change

•EVOLVE'15 | Keynote•Hard Rock Hotel, San Diego, CA
MobileIoTWearablesAEMAdobe
The Only Thing Constant Is Change

The Thing Constant Is Change: Three Tech Trends That Will Shape Our Future

Presented at 3|SHARE's EVOLVE'15 - The Adobe Experience Manager Community Summit, this keynote explores three transformative technology trends that are reshaping the digital landscape: mobile dominance, wearables, and the Internet of Things.

Key Trends

Mobile Dominance

  • Prediction from 2008: "Mobile to overtake fixed Internet access by 2014" - Mary Meeker
  • Reality: Mobile has become the dominant platform for internet access
  • Impact: Mobile design needs to be more than just responsive design

Wearables Explosion

  • Prediction: "Wearables set for explosive growth" - CNET
  • Platforms: Android for Wearables, Apple Watch OS, Tizen
  • Integration: Connecting with mobile devices and cloud services

Internet of Things (IoT)

  • Scale: "The Internet of Things Is Far Bigger Than Anyone Realize" - Wired Magazine
  • Platforms: Brillo (Google), Homekit (Apple), SmartThings
  • Impact: Everything connected and integrated, creating BIGGER DATA

A Toolbox for Success

Mobile First Approach

  • Progressive Enhancement builds a great mobile experience then builds on that for desktop
  • Graceful Degradation builds a great desktop experience then waters it down for mobile
  • Mobile has a greater international reach

Hybrid First Development

  • Utilize a common toolset - HTML, CSS, and JavaScript
  • PhoneGap supports all major mobile platforms and some wearable platforms
  • Large library of plugins
  • Mobile UI Frameworks - Ionic Framework, React Native, Kendo UI, Famo.us
  • Create custom plugins for native functionality
  • Go native as a last resort

JavaScript First Strategy

  • Ubiquitous language, found everywhere
  • Simplifies team skill set, one language, whole stack
  • Isomorphic coding
  • Example Stack: Sightly, Angular, Ionic

AEM and PhoneGap Enterprise

  • AEM Benefits:

    • Components
    • Experiences
    • Content Management
    • Asset Optimization - Images, JavaScript and CSS
    • Analytics and other integrations

  • PhoneGap Enterprise Benefits:

    • Leverage AEM's Content Authoring
    • Leverage AEM's Integrations
    • Push Messaging - Adobe Campaign
    • Testing Tools and Workflows
    • Build And Publish Workflow Automation
    • Over the Air Updates

WWCW: What Would Chuck Want?

Design principles for building better mobile experiences:

  1. Simplicity: Achieved when there is nothing left to take away. No second clicks when one will do.

  2. Goal Oriented: He has a job to do. Don't get in his way. The goal should be clear.

  3. Content In Context: When he wants it. Where he wants it. Because he wants it.

  4. Actionable Data: Actionable insights. Not what the data is but what it means. What can he do about it.

  5. No Excuses: Chuck always gets what he wants.

Conclusion

The digital landscape is constantly evolving with new platforms, devices, and user expectations. By embracing a mobile-first, hybrid-first, and JavaScript-first approach, and leveraging tools like AEM and PhoneGap Enterprise, organizations can create experiences that meet users' needs across all platforms and devices.

Remember: "A whisper is worth a thousand pictures" - can you hear the future?

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